Most people do not really know what SEO is. Of course, of the people that know what it is, do not know much about it or how to do it correctly. They think, well this WordPress plugin says SEO so I must be covered, right? NOPE! The SEO plugins are the hammers, you need someone to wield the hammer.

How does this relate to Fort Lauderdale?

This relates to Fort Lauderdale because of the snow birds, and all the competition in Fort Lauderdale. Lot’s of businesses. How are you going to be found without a Fort Lauderdale SEO? You can do ads, but when you invest, aren’t you supposed to put your eggs in more than one basket? Yup.

So what is so great about SEO?

1) SEO helps people find you. A lot of people out there will click on something, and forget what the page is, but with SEO, they can redo their search and find you again. Ads wouldn’t work in this situation because you pay for a click, then when the customer does their search again, another vendor shows up. They can’t find you. You want them to find you. That’s why you use SEO.

2) SEO works great with ads. When you show up for a keyword, and someone also clicks on an ad. A lot of times users have more than one window open, or they go back and forth. By showing up with an ad, and showing up in the search results organically, you have just show some trust to the customer. They have a better shot at trusting you.

3) Cost effective. You can be paying $5,000 a month on ads, but with SEO you can pay less and then show up all the time for those same keywords. You save money in the long run with SEO than you do with ads.

What did we learn about SEO?

We just learned that SEO helps people find you, and that it works great with ads; furthermore, we learned that SEO is cost effective. What to do next? Start working with an SEO company you trust.

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